ODM (Original Design Manufacturer)

We can handle complete product design, engineering, prototyping based on customer’s requirements, develop new product ideas and suggestions for customers

Product Design

  • Work with customer to create design brief outlining product requirements
  • Generate initial design concepts and renderings for feedback
  • Refine designs through multiple iterations to meet specifications
  • Create technical design files, schematics, CAD models, and drawings

Engineering

  • Test strength of rods, reels, hooks under stress
  • Check cooling ability of bags, coolers
  • Ensure smooth casting and reeling motions
  • Improve vibration resistance of gear
  • Optimize aerodynamics of lures
  • Prevent corrosion of tools in water
  • Improve grip shapes for comfort

Prototyping

  • Produce initial prototypes for concept validation
  • Test prototypes extensively for performance and usability
  • Refine prototypes iteratively based on feedback
  • Create pre-production prototypes identical to finished product

New Product Ideas

  • Research target consumer needs and pain points
  • Maintain awareness of market and competitor trends
  • Leverage knowledge of manufacturing capabilities
  • Propose new product designs or variations on existing ones
  • Collaborate with customer to determine viability

OEM (Original Equipment Manufacturer)

Manufacture products based on customer’s complete specifications

  • Customers provide comprehensive specifications document covering all product details, specifications include complete technical drawings, bill of materials, material/component requirements, and all dimensions, our Engineering and manufacturing team review specifications to ensure producibility
  • We source all the required raw materials and components as specified, production follows the approved manufacturing process flow outlined
  • Quality control performs inspections at each stage to meet spec tolerances, Finished products are checked against the customer’s QC criteria
  • Full product traceability is maintained throughout the production process
  • We comply with special packaging and shipping requirements
  • Timely delivery of the finished goods as committed

We utilize manufacturing capacity across network of our partners

  • Expanded production capacity – Ability to handle large order volumes across multiple factory partners
  • Specialized expertise – Partners focused on particular product categories (rods, lures, apparel etc)
  • Geographic diversity – Partners located in key fishing product manufacturing hubs
  • Flexible scaling – Ability to add/reduce capacity quickly based on demand
  • Cost optimization – Leverage factories with competitive pricing for each product type
  • Risk mitigation – Spread across multiple partners to minimize supply chain disruptions
  • Quality oversight – Our QC team conducts inspection across the partner sites